Archive for January, 2010

The Responsibilities of a Gambling Affiliate

I’ve noticed one or two threads on popular gambling forums recently concerning the promotion of purpotedly “rogue” gambling operations by affiliates in the sector. One of two posters have been singling out affiliate sites as being ethically challenged so I thought some analysis of their decisions to promote known dodgy outfits would be in order.

The first questions that need to be answered are where does the buck stop with an operator who knowingly defrauds players out of cash and just how common is it? In my experience, the number of good operators outweighs the rogues, but there is no doubt the bad ones exist. The 2006 UIGEA legislation in the USA has had the side-effect of removing most of the good operators from the market putting US players at far greater risk and the key is, as ever, research. Outside the US, the problem is less er, problematic, because the good operators have developed strong brands and 9 times out of 10 outperform their rogue counterparts in search engines. When - if - the USA finally regulate online gambling, there is no doubt that US gamblers will feel a lot safer.